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HOW YOU CAN BUILD YOUR BRAND WITH CHATBOTS

If you haven’t realized yet, we are already in 2020- A digital era where everything is done by going online. It doesn’t matter if getting a prescription from a doctor or antique shopping. Businesses are having an opportunity to expand themselves by adapting the digital marketing trends for generating much more quality leads. Well, back in 1996 Microsoft launched a virtual assistant chatbot named “Clippy” which was shut down by them in 2002 because of the criticism it gets from users. But nowadays that type of assistants are high in demand by businesses with a blend of artificial intelligence which makes it is more reliable and best source of communication with customers in real-time. Also as the best digital marketing company in Jalandhar, we can tell you chatbots will save a lot of money on customer service and it will totally change the way of interacting with customers in the future.

What are chatbots?

Chatbots are basically an artificial software program used for real-time conversation or chats and these chatbots are made to be available for customers every time through apps and websites. When we go to a website or in an app, within a moment there is some popup that has a virtual assistant. That’s what we call a chatbot. According to reports, businesses have seen a 33 percent increase in generating leads. Chatbots are something that humans prefer to talk with.

Why should businesses use it?

1. Improves quality of interaction-

Chatbots improve interaction with customers because according to study 58 percent of customers prefer to chat with chatbots when they were having any query because they are quick and responsive whenever customers visited the website or app. They do not have to wait and will get their queries answered within a moment.

2. Customer behavior-

While customers are interacting with chatbots in real-time then meanwhile you can monitor and analyze the buying behavior and that is very much helpful. And customers really don’t like to talk on IVR but they love to forward their queries through chats.

3. Long forms-

Well, Today each website wants to know their customer and they require some information from them. But that the form consists of ten plus required fields which customers feel exhale to fill up but if we are using chatbots it can get all that information while interacting with them and customers don’t feel exhausted while giving that information while talking.

4. 24-hour service-

Chatbots provide 24-hour service to consumers and query holders. Mostly customers have to wait till working hours to get their queries solved but if our business is having chatbots with smart artificial intelligence. Then you will not be worried about reaching your customers when they need you. Your smart chatbot virtual employee will be there to handle them at any time and as a digital marketing company in Jalandhar, we can tell you that the customers always get time after business hours to make queries and that’s the best time to make them as your client.

5. Chatbots don’t eat jobs-

In a world of artificial intelligence, there is a point that it will replace human power and will eat their jobs but chatbots seem to be different and healthy to use in this category because it acts only like a medium of getting customers to customer support in an effective way. Also, Customers feel special when their queries answered quickly.

6. Chatbots increase brand image

Chatbots really increase brand image by giving a helping hand to the service sector and by giving a personalized experience to customers and if you are investing good in its learning and optimization then the profits will be loud. And lead quality will improve. Accepting the trends and customers' interests always enhances the brand image.

Also as a digital marketing company in Jalandhar, we can tell you if you are using chatbots for enhancing your customer’s experience, Then it will always create a good impact on them about your brand.

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