DIGITAL MARKETING 2020

As many people have ignored this but we are in Digital Darwinism, the world is going digital too fast and now it’s wrong if we talk about the merits and demerits of digital marketing because we all know when we will be debating on this topic most of the companies will step forward towards its acceptance and make a fortune because it’s a fact that digital marketing is now and will be the big thing doesn’t matter if it’s a prescription of a doctor or studying for your masters everything is going digital. As a digital marketing company in Jalandhar, we can tell you confidently that the people who smell this coming are going on a way to success and people who even today are not accepting the digital era they are coming to end their businesses soon. Because out there are some businesses that know their customer's likes and dislikes better than themselves, so they can purpose them anything with the best interest.   

According to a recent study, experts say that artificial intelligence will take over the whole market by 2025 and 2020 can be the start of it. We came up with some trends which begin to be on top in the digital marketing era which will help you grow by this emerging time and make you sustain in the market because customers already love these marketing tools.

Let’s talk about some tools that will become the trend by the end of 2020

 1.Chatbots

Chatbots can be the next big thing and it's already spreading. This AI-based technology uses instant messaging to chat in real-time, 24 hours 365 days with site viewers. Companies who are using it they come to know how effective this artificial intelligence the tool can be and according to a recent survey 65 percent people prefer to message online Chatbots with a brand and just to let you know according to survey 80 percent of business will be adopting Chatbots in 2020 and it is assumed that its size in 2020 will be 8 billion dollars per annum

Chatbots are more preferable by businesses that are directly touched with consumers and consumers consider it is a smart customer support service.

 2.Customization

If you really want to go ahead of every trend of 2020 and want to be on high with digital marketing you must have to start with customization. Customization is just defined as treating every individual customer as different from another. And it’s true because what is the point of presenting the same marketing to every human when they have different interests and needs. It starts with customizing content, emails, messages, and suggestions.

The best example would be Netflix. It always shows promotions and suggestions to content in the personalized way they know what their customer like and this is like you got a key to success when you know what your customers like about that product you are serving so you can directly present them that not like you can send those promotional emails that remain in their spam folder.

If you want to send them promotional mails do that in a customized manner.

Companies like Amazon, spice jet, Cadbury and Starbucks are already using this and they even got results up to 25 to 35 percent higher click-through rate than non-customized emails.

 3.Influencers are the new celebrities

In this digital era, The industry is also growing which is social media and there are tons of influencers who are admired by people so much here is a thing we know that our customers blindly admire this influencer how he dresses what he eats they admire that all why we can’t use that for our benefit. even a study says that 63 percent of people trust the words of influencers on brand more than even brand tell them about themselves so why don’t we in cash that for the betterment of our brand using this platform and as a digital marketing company in Jalandhar, we can help you frame your new strategy.

4.Voice command

Voice command is like the digital assistant who follows your commands and helps navigate your phones or they can be your smart speakers who are taking care of your basic commands like di out the lights wake me up or play me music actually almost everything and its improving day by day and this is a billion-dollar industry with high impact on digital marketing

These kinds of ideas should come up. In our perspective, the biggest benefit of this voice command the industry is that customers treat this digital assistant as a smart human and this smart human knows everything about his owner and the best part is this smart assistant is on our side we can use him to promote ourselves in smarter ways we can have data about being more personalized with customers.

Today we have big brands like Alexa, Siri, Google Assistant, Bixby, Cortana  and here are some stats that how they are performing in this industry.

5. SHOPABLE POSTS

Shoppable posts are also the most important part of sales through digital marketing and we know our customers love to be on social media all the time so why don’t we promote ourselves in that way. We can set up posts where customers click on the post then name and price of that product appears then they can directly check out from that platform itself they don’t need to be directed to the website. This tool of advertising is most favorable by millennial buyers and can be used as a superior tool in your next digital marketing campaign.These were some basic tools which will mostly be adapted by companies and entrepreneurs in 2020 and most of them already adopted this and if you haven’t then you should do it from now and if you are confused about the start then you can consult the best digital marketing company in Jalandhar for your next campaign.